Last week Fairfax Digital’s executive job site TheBigChair.com.au had its first anniversary and today the site has received a number of enhancements.
TheBigChair.com.au
targets the highly sought-after top executive talent through elite, high paying positions and relevant business, management, finance and technology content. Within its first year, The Big Chair has had over 600,000* visits and Expressions of Interest have grown by a monthly average of 56%^.
Enhancements to the site released include the ability for executives to search for available positions using a Keyword Search Box and the Search Results pages have been optimised to make browsing jobs easier and quicker.
“TheBigChair.com.au has been successful in capturing the attention of the executive market that traditionally spends little time on job boards. With the enhancements released today and broadening our reach for advertisers, particularly to attract passive executive candidates through the Fairfax Digital network, we expect to see continued growth” said Graham Perry, Managing Director - Classifieds.
The EGN Online˚ product has also been extended to Fairfax Digital’s football sites after the success of integration with smh.com.au and theage.com.au news sections. Site additions include realfooty.com.au, leaguehq.com.au and rugbyheaven.com.au and fit with The Big Chair’s male skewed demographic.
The joint print and online joint venture was launched in January ’08 and offers Fairfax clients advertising jobs in the Early General News section of Wednesday & Saturday’s Sydney Morning Herald and The Age, ad placement on TheBigChair.com.au and across sections of Fairfax Digital news and now, football websites.
*Source: Internal tracking figures from April ’07 to March ‘08
^Source: Internal Database tracking growth from April ’07 to March ‘08
*Click here to view the EGN Online media release
For further enquiries please contact Bree Sharman, Marketing Manager on Tel. 03 9601 4233 or bsharman@mycareer.com.au