Fairfax Media today announced a joint print and online offering for executive recruiters. All Fairfax clients advertising jobs in the Early General News (EGN) section of Wednesday and Saturday’s Sydney Morning Herald and The Age can now have their display ad on www.thebigchair.com.au and across certain sections of the smh.com.au and theage.com.au websites.

Recruitment ads will appear in newspapers and on www.thebigchair.com.au, along with a snapshot of the ad displayed throughout National, Breaking, World and Business news sections of www.smh.com.au and www.theage.com.au.

Visitors to www.smh.com.au and www.theage.com.au can read a short description of the job, see who is advertising the position, as the advertiser’s logo will be displayed and click through to the full job description. Visitors will be able to flick through all available positions by clicking ‘Next’. Ads will run online for one week following publication in print.

The new offer leverages Fairfax Media’s print and digital media assets adding value for both advertisers and readers. Executive candidates will have greater choice in where and how they access executive roles, whether online at work, on their mobile device or while reading the newspaper at home on the weekend.

“In this competitive market the more executive candidates we can reach with our advertising the better - so it’s great to see Fairfax utilising all its media platforms to do this.” said Jacky Carter, Director of Hays. Hays is a global leader in specialist recruitment and has been advertising on www.thebigchair.com.au since its inception.

The Sydney Morning Herald has a Saturday readership of over 1,200,000* people and the smh.com.au has around 4,226,781^ browsers each month. The Age has a Saturday readership of over 950,000* and
theage.com.au has around 2,976,512^ browsers each month. No where else can advertisers access such a high quality audience of this size in print and online.

“We believe this is a strong and innovative initiative that adds significantly to what we can offer our employment advertisers." said Brian McCarthy, CEO Australia of Fairfax Media.

Jack Matthews, CEO of Fairfax Digital said “Not only will this new integrated packaging provide real value for our advertisers, it also allows executive job seekers to locate the best opportunities in the most convenient way. This type of integrated selling is something that we will be doing more of going forward”.

*Source: Roy Morgan Single Source, Oct ‘06 - Sept ‘07
^Source: Nielsen//NetRatings, Market Intelligence, Australia, October 2007

For further enquiries please contact Bree Sharman, Marketing Manager bsharman@mycareer.com.au