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Cover letter a thing of the past

By Greg Pankhurst

There is still quite a lot of traditional-style thinking among job seekers about the way some aspects of the recruitment process work.

The recruitment world has moved forward in a big way and it's important to make sure your application is in step with the current approaches.

Here are our top-three changes.

1. Cover letters

Once an essential ingredient of any job application, now a mere condiment.

Not all cover letters are read; in fact, many recruiters never read them. At this initial stage of the hiring process you now live or die by your resume, so tailor your resume to ensure it highlights all your skills and experience relevant to the job advertisement you are answering.

2. Closing dates

No longer do organisations wait until all the ad responses have been received before starting to review candidates and organise interviews.

Too many great candidates have been lost waiting for the application window to close.
Instead, companies and agencies now prefer a more dynamic recruitment approach, reviewing and interviewing on the fly, and that means the earlier you apply, the better your chances are.

3. More is better

It's no longer a matter of the person with the longest track record, deepest history or most certifications winning the day.

Companies are generally focused on hiring someone at the appropriate phase of their career. This aims to ensure the person is challenged and therefore more likely to stay in the job longer.

Greg Pankhurst is a managing director at Balance Recruitment.

Published: 27 October 2012

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