Health Promotion Program
Subjects on offer
Subject descriptions
X1401 Health Promotion Planning
An overview of health promotion including - foundations of health promotion, rationale for health promotion, needs assessments, evaluation, psychosocial theory, planning and implementing health promotion interventions, community development and community participation, social capital, capacity building, sustainability and the application of theoretical and empirical evidence.
Back to the top ▲X1402 Health Promotion Methods
Critical assessment of the selection of health promotion strategies and methods. Applying models of behaviour change, group process, community development and population based theories to health promotion. Health education, learning styles, principles of learning, group formation, group facilitation, values, beliefs and attitude identification, community development, environmental adaptations, negotiation and conflict resolution.
Back to the top ▲X1403 Evaluation of Health Promotion
Role of evaluation in health promotion. Evaluation asessment. Processes, impacts, outcomes and economic evaluations. Research and evaluation designs. Threats to internal and external validity. Survey methods. Questionaire design. Collecting and analysing qualitative and quantitative data and methods. Evaluation instruments. Practical issues and problems. Case studies. Preparing evaluation reports.
Back to the top ▲X1404 Health Promotion and the Media
Media use as a health promotion/health communication strategy. Tobacco marketing and anti-tobacco campaigns - a media case study. Marketing and unhealthy advertising - television and children's health. Marketing and social marketing. Working with the media and writing media releases. Writing for the print media. Radio programming, television, video and the internet. Pre-testing materials. Health Sponsorships. Media use in health promotion campaigns. Coalition building, political lobbying and media advocacy.
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