How will this course benefit my career?

Graduates of this program can work in various high level marketing and communciation roles within the private or public sectors.

Course overview

The Master of Marketing is a leading program offered via multimedia delivery and provides a solid foundation for a career in the marketing profession. It consists of twelve units and it is expected that students will complete the program in three years of part-time study.

It is possible to study towards three different levels of qualification, depending how many units are successfully completed. You can exit the program after completing four specified units and receive the Executive or Graduate Certificate, or eight specified units with a Graduate Diploma, or, on completion of twelve units with a Master of Marketing.

Majors

The Master of Marketing covers the foundations of marketing and other critical concepts including consumer behaviour, strategic marketing policy, retailing, e-marketing, market research and methodology.  You will develop the knowledge and skills to plan, implement and evaluate marketing programs that target the internal and external constituencies of businesses and organisations.