How will this course benefit my career?

This program is beneficial for anyone that contributes to, or manages, design projects. For instance, people in public relations, communications, publishing or advertising need to understand and manage designers to effect business results.

Designers work in a very competitive market place. For this reason, designers with a broader knowledge of business practice and the ability to justify design strategy have a key advantage.

This program provides you with greater understanding of the design process, design theory, business practice and knowledge of topics that relate to design such as branding. This program will enhance your competitive advantage in business and provide knowledge beyond your undergraduate studies. It will relate directly to and support your professional practice.

The Masters of Design is endorsed by the Australian Graphic Design Association (AGDA). While there are no requirements for design professionals to achieve prescribed qualifications or maintain professional accreditation, the AGDA supports this program.

Course overview

In a competitive global economy, the knowledge that design adds value to products and services in many industry sectors is better appreciated than ever before.

The Master of Design focuses on design application, theory, new technologies and global business practice as they relate to the design industry. The design aspect of the program focuses on critical, strategic and innovative problem solving, while providing you with the knowledge to become leaders in your industry.

Through your studies you will explore a blend of management, process and design issues, with the aim of empowering graduates with the design know-how and management skills to be adaptable to the rapidly developing global economy.

The Master of Design consists of 12 units. Students not wishing to undertake the full Masters program may exit with the Graduate Diploma of Design (8 units) or the Graduate Certificate of Design (4 units).

Majors

This exciting program takes you to the next level of your creative career and places the activity of design into the broader business culture, both locally and internationally.  You will focus on areas such as design management and positioning, communication design, innovation and entrepreneurship.  You will also have the opportunity to work intensely on an individual major project.