Bachelor of Business
Subjects on offer
Subject descriptions
SSK13 Learning and Communication Behaviour
Develop problem solving skills you will use in many aspects of your study. This unit is divided into four modules, including: The changing socio-political context of learning; Learning organisations; Creative problem solving and the role of collaborative teamwork in learning. The unit uses an experiential learning model, which includes concept mapping; Analysing the structure of knowledge and using measuring instruments on learning styles. You will examine the socially constructed nature of knowledge, how values modify learning and how this will improve awareness of their learning process. Ethical theory is discussed in relation to decision making and problem solving in the face of dilemmas.
Back to the top ▲SCI17 Cultural Perspectives on Science and Technology
This unit explores different approaches to understanding the role of science and technology. It examines why the 'objective' natural scientific methodology has come to dominate research and how using different cultural frameworks will lead us to have different views of the relationship between science, technology and society.
Back to the top ▲CIS11 Information Methods
This unit expands the use of information literacy through information technology literacy, in particular, spreadsheets, word processing, databases and the internet. You will examine information methods used in codification, storage, searching, communication, presentation and learning. This unit requires you to undertake studies and practical exercises that encourage skills in developing, manipulating and communicating information in a variety of contexts.
Back to the top ▲STA15 Statistics and Research Methods (SPSS Software)
This unit is designed to introduce students with no previous experience of statistics to the statistical process. No prior mathematical knowledge is assumed. The unit includes discussion of research design and data collection, techniques for picturing and analysing univariate and bivariate data and a thorough discussion of statistical inference, in terms of both hypothesis testing and estimation (confidence intervals). The statistical package SPSS is used to carry out the statistical analysis, so that the focus of the unit can be the meaningful interpretation of the results.
Back to the top ▲ACF110 Accounting Fundamentals
This unit provides non-accounting students with a basic introduction to accounting concepts, financial accounting, management accounting, basic budgeting and financial analysis. It is designed to provide basic accounting knowledge for students in non-accounting disciplines. Accounting theory and practices are examined in the context of historical cost accounting. The unit includes the following broad areas of study: Introduction to accounting; Financial statements and reports; Revenue and expenses; Cost classification; Planning and evaluating merchandising activities; Cash budgeting and Performance evaluation from both an internal and an external perspective.
Back to the top ▲BLW14 Legal Framework
Gain an overview of the Australian legal system, concentrating on those areas most applicable to business people. The particular objectives of the unit are to provide a broad outline of Australian law and its purpose, to describe the legislative, administrative and judicial branches of government and to provide an appreciation of some of the legal rules and principles applying to business. The unit provides an opportunity to improve and develop key business skills. You will need a high level of proficiency in the English language, both written and spoken.
Back to the top ▲CIS13 Information Systems Fundamentals
This unit views businesses as systems and evaluates technology from a business perspective. You will discover methods of modeling and evaluating processes and data and how information is used in decision-making. You will develop an understanding of how customers view products and gain an overview of networking. The unit will introduce topics such as human-computer interaction, ethics and artificial intelligence. In addition, you will undertake an analysis of systems planning and development.
Back to the top ▲ECO11 Economic Principles
Gain an overview of the concepts and language of economics. Through your study, you will consider the allocation of resources across individuals, companies and the market place. You will also develop an understanding of current events as reported in the media. Topics covered include: What is microeconomics; Markets and how they work; Elasticity; Competition; Monopolies and Market failure. It is highly recommended that you read The Economist, the Australian Financial Review, or The Australian on a regular basis.
Back to the top ▲MAN11 Introduction to Management
Explore the study of management and the basic academic skills relevant to university study in this discipline. You will examine the following topics: Managerial work in organisations; Historical and contemporary theories in management; Management environment; Social responsibility and managerial ethics; Planning and managerial decision-making; Managing individuals and groups; Motivation; Leadership; Employment relations and managerial control.
Back to the top ▲ECO12 Macroeconomics 1
Increase your ability to tackle problems and communicate solutions in the language of
economics, particularly in macroeconomics. You will cover the concepts of macroeconomics including: Inflation; Unemployment; Balance of payments; Growth; The role of government in economic management; Inflation; Cycles; Macroeconomic policy; and Australia in a global context.
Back to the top ▲ECO21 Managerial Economics and Strategy
Learn about important economic concepts and apply them to a variety of problems that confront decision makers in business and government. Numerous examples and illustrations are included to help you develop your decision-making abilities. Particular areas studied include: Marginal analysis; Demand, elasticity and optimal prices; Relevant costs; Information imbalances; Organisational design; Competitive strategies; Games and Cost benefit analysis.
Back to the top ▲ECO22 Environmental Economics
Explore the relationship between the natural environment and economic activity. You will consider the economics of market efficiency, market failure, valuing the environment, economic and non-economic instruments for managing the environment. You will look at the development of the environmental movement in Australia, how local government tackles environmental issues and the role of corporate environmental responsibility. You will also explore energy, ozone depletion, global warming, water and temperate forests.
Back to the top ▲ECO30 Economic Policy in Society
Apply economic principles and concepts to issues of social policy. This unit adopts a collaborative approach in which you are encouraged to share ideas, knowledge and insights concerning policy issues of importance to todays society. Topics include: The nature and goals of policy; Income distribution, poverty and the welfare state; Unemployment; Innovation; Infrastructure; Growth; and Taxation. You can develop topics in which you have particular interest. You are also encouraged to monitor newspapers, television and radio to keep informed of current policy issues.
Back to the top ▲ECO31 International Economics
Embark on a detailed examination of international trade and economics. Initially you will explore the theory of trade. This will include absolute and comparative advantage, the Heckscher-Ohlin Model and modern theories. Following on from this, you will focus on trade policy. You will study instruments of policy, the impact of policy and economic integration. You will then investigate trade and economic growth, international capital flows, exchange rate determination, the international monetary system and macroeconomic policy in an open economy.
Back to the top ▲ECO32 Economic Development
Examine the nature and meaning of economic development. You will focus on the characteristics of less developed or third world nations, reviewing models and theories of development, exploring the concepts of poverty, economic growth and
economic development and examining selected development problems and policies. Topics covered include population, human capital, agriculture, the environment, trade, foreign investment, the role of aid, and the impact of World Bank and IMF stabilisation
policies. You will explore development planning and the role of the State, the financial system and research an economic development issue of your choice.
Back to the top ▲CPT25 Data Communications and Networks
This unit will provide a broad introduction to the fundamentals of data communications and network technology. Emphasis is on higher aspects of data communications from the perspective of the computer scientist and information technologist in the communication of data, and the interaction of remote systems.
Back to the top ▲CIS23 Management Support Systems
Learn a wide range of theory relating to both management and the application of information technology to support management. You are encouraged to consider the importance of appropriate, timely and accurate information for effective decision-making. You will investigate the following topics: Computer-based information systems; Organisations; Business systems; Information systems and technology; Data warehousing; Neural networks; Expert systems; Knowledge acquisition and Validation.
Back to the top ▲CIS24 Human-Computer Interaction
Computer innovation has had an impact on all areas of business. When computers were 'new', business information systems exploited the characteristics of computer innovation and thought that users would adapt themselves to the technology. Human-Computer Interaction (H-CI) has been developed in response to the need to incorporate user acceptance. H-CI studies attempt to improve user attitudes and perceptions by incorporating human factors into design. In particular, physical interface design (ergonomics) and software (graphical) user interface design. Our aim is to work to make computers more people literate.
Back to the top ▲CIS31 Professional Reading and Writing in Technology and Culture
Students are encouraged to research a significant information systems and/or information technology area. You will produce work of sufficient detail and quality that the research project and/or report may be accepted for publication as a part of the Swinburne at Lilydale Working Paper Series. This unit presents a thorough coverage of the principles involved in literature analysis and research approaches.
Back to the top ▲CIS32 eCommerce and Business Computing Applications
Electronic commerce provides an opportunity for new exciting applications and strategies that are changing the way business is conducted. Businesses of all sizes are embracing eCommerce models and initiatives. You will focus your study on technical
areas such as networks, telecommunications and infrastructure. You will also investigate strategies in marketing, procurement and purchasing, billing and payment, supply chain management, virtual communities, security threats to eCommerce, legal issues, and ethics in an eCommerce environment.
Back to the top ▲MAR29 Survey Research Methods
Examine both the theoretical and practical perspectives involved in undertaking surveys and research. You will develop the ability to conduct surveys, from defining the problem to presenting the finished report. You will cover ethics, problem definition, research design, exploratory methods, secondary data sources, qualitative methods, data collection methods, questionnaire design and measurement. The unit will also outline data analysis methods for univariate data and bivariate data including, analysis of variance, correlation and regression, non-parametric methods and presentation. Those studying a marketing major will extend their skills in statistics and analysis through this unit.
Back to the top ▲MAR30 Product Management
Explore concepts of product strategy and management in this unit. Implement the principles and techniques involved in managing existing product offerings, and in developing new products, through practical exercises and assignments.
Back to the top ▲MAR301 Services Marketing and Management
Review three modules in this marketing unit. Module 1: The Service Environment, examines services marketing and the services marketing system. Module 2: Assessing and Improving Service Delivery, examines: Service encounters; Service quality; Customer satisfaction; New service development; Physical evidence and Relationship marketing and management. Module 3: Service Strategy covers: Managing the service experience; Communicating; Internal marketing; Pricing; Capacity; Demand; Technology and International services marketing.
Back to the top ▲TOU210 Regional Issues in Tourism (Pacific Rim)
Apply the skills and knowledge gained in your earlier studies in tourism by examining the Pacific Rim - one of the world's most dynamic tourism regions. You will be encouraged to recognise Australia's inextricable link to the future of the region and the responsibilities inherent in the stewardship of developed countries, such as Australia, in assisting emerging economies.
Back to the top ▲TOU24 Tourist Destination Management
Focus on the management of local and national tourist destination areas. Throughout the unit, the purpose of destination management will be presented as the organisation of a tourist system that is in harmony with community expectations, aspirations and objectives. You will explore how tourism and destination management results in enhancement of lifestyle opportunities for tourist and host community alike and is capable of being maintained indefinitely.
Back to the top ▲TOU25 Tourism Services
As arguably the most important element of the tourism product, tourism services form a useable link between physical resources and the tourist. This unit will acquaint you with the enormous range of tourism services, including the hospitality sector, conventions and meetings, festivals and events and the gaming sector. The unit will emphasise the importance of service quality to the overall tourist experience. .
Back to the top ▲TOU26 Tourism Enterprise Development
Gain an understanding into the creation and management of the attractions sector as a key component of the tourism system. You will gain an appreciation of the need for tourism activities to be managed for sustainability. While you will also explore and develop knowledge in the ways in which attraction market segments may be identified. As part of your studies, you will develop an understanding of the processes involved in the development of visitor attractions and ability to apply principles of sound management in operating and marketing attractions as business enterprises.
Back to the top ▲TOU31 Planning and Management in Ecotourism
As a 'capstone' unit in the tourism studies major, the content is designed to reinforce the theme of sustainability and to advance the need for forms of tourism, which are both responsible and effective. Ecotourism is examined as one such approach, in an effort to determine its actual or potential contribution to the amelioration of negative impacts.
Back to the top ▲TOU32 Tourism Channels and Travel Management
Building on an understanding gained in preceding units, TOU32 focuses on the theoretical foundations and principles essential to effective management in the travel industry as a sub sector of tourism. You will achieve an understanding of the chain of distribution on which the tourism product relies, consider the key 'players' and their degrees of interdependence and examine the pivotal role played by travel agents and tour operators.
Back to the top ▲MAR110 Marketing Concepts
Learn the fundamental concepts of marketing. This unit allows you to explore basic business and marketing concepts and theories, but has a practically-oriented perspective that relies heavily on applying the theoretical knowledge to real-life situations. Particular emphasis is given to the role that marketing plays in any organisation's core processes of creating and adapting to changes in its external and internal environments, understanding the ever-changing dynamics of client-organisation relationships, fulfilling the needs and wants of all stakeholders in ways that also satisfy the organisation’s goals (both economic and social).
Back to the top ▲MAR230 Marketing Communications
Delve into the theory and practice of communicating with one's customers and other publics. The unit focuses initially on the conceptual and theoretical frameworks, and then describes the major principles and practice of the communications areas (advertising, sales, promotion, public relations, publicity, direct marketing, Internet and personal selling). This unit is designed with a planning dimension to facilitate and strengthen learning. You will also develop a communications plan as part of your study.
Back to the top ▲MAR210 Marketing Behaviour
Explore the theoretical framework that supports consumer behaviour. Build practical knowledge of the internal and external factors which impact buyer behaviour, based on an appreciation of a variety of theoretical models and decision-making processes. The desired outcome of studying this unit will be the knowledge and competent use of this behavioural theory in making practical marketing decisions. You will embark on environmental analysis through to the formulation of marketing objectives (and the appropriate strategies to achieve those objectives) through to detailed marketing plan design, implementation and review.
Back to the top ▲MAR220 Marketing Planning
Gain many valuable and practical insights into the strategic options available to a wide range of marketing-oriented organisations. Market forces are analysed, and marketing planning processes and models are discussed. Teaching is focused on developing appropriate marketing programs which are used, along with a locally-developed model planning framework, to construct a practical marketing plan for an organisation of your choice. You will explore how marketing concepts and practices are used to plan the marketing activities of a variety of organisations, relate those planning concepts and theories to practice and be able to discuss the strategic and tactical options available to an organisation in trying to achieve a sustainable competitive advantage (SCA).
Back to the top ▲CPT250 Data Communication and Network-Centric Computing
This unit will provide a broad introduction to the fundamentals of data communication and network technology. Having an emphasis is on higher aspects of data communication from the perspective of computer scientists and information technologists; the unit will cover the underlying mechanisms and their characteristics that need to be considered by communicating application software.
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