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Business end of recruiting

By Stephen Lacey

A unique, cloud-based platform that helps recruiters establish their own business has recently been launched in Australia.

Sonovate was established in Britain this year by Damon Chapple and Richard Prime, and in its first eight months has assisted more than 50 agencies, ranging from contract to permanent recruiters.

Prime and Chapple say that many recruiters are interested in running their own agencies, but the associated administrative and legal work, as well as concerns over cash flow, is off-putting.

"Recruiters can rely on Sonovate to handle all of the administrative and back-office duties associated with starting and owning a company," Prime says.

"We provide a website with search-engine optimisation, contract and temp finance, ready-made branding, leading enterprise CRM [customer relationship management] software and accounting software, favourable rates with job boards and advert distribution, and total back-office support."

Recruiters subscribe with Sonovate online, then their business is legally registered. Once it starts recruiting, all invoicing, contract and temp finance, as well as debt collection, are done by Sonovate's admin team, with placement fees paid into the business's bank account.

Subscribers are also given access to a professional social network where they can participate in discussions, offer each other support and receive daily updates.

Published: 03 November 2012

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